Articles written with keyword rich density in mind can help with search engine optimization or SEO.  Search engine optimization is when the three major search engines – Google, Yahoo!, and MSN – send out “feelers” to hunt for these keywords and keyword phrases in order to help rank the website on which the articles appear.  A website company such as one that sells jar candles wants to have a high ranking on the major search engines because that is where most people find information on where to go for specific kinds of candles.  A high ranking on the search engine pages is needed for a candle Company to receive more business than their competition.

An article written with keyword rich density can be placed on the other websites along the Internet in order to receive more customers to the candle company’s websites in addition to always increasing the search engine ranking.  An article exchange with another website will bring more customers to both websites if the article is both interesting and informative.  A candle company could participate in an article exchange with a Tampa rentals company, a company which provides rental apartments, condominiums and houses.  A Tampa rental company places a candle company article on their website while a candle company places a Tampa rental company article on their website.  This will increase both companies website traffic and hopefully increase the revenue to both companies.

A candle company that sells richly scented candles can write an article about these delectable candles and how they can improve your environment and your mood with the simple scents of lilacs, lavender, chocolate or many other flavors available in the candles made with essential oils.  This article can be placed on an Internet blog about aromatherapy or how to deal with stress.  Blogs are now being used by more and more businesses in order to reach additional customers.  An article for a blog is usually shorter and more concise than an article written for a website because blogs are more “bite size” pieces of information about a service or product.

Another place an article can be posted to is an Internet news website.  Internet news websites are always looking for newsworthy articles posted their websites in order to help the business reach more customers and promote the website.  A candle company could write an article about new soy candles and how they burn cleaner and longer for an Internet news site.  Internet news sites were often overlooked by many businesses as places to market their online businesses websites.