A tropical smoothie franchise could increase their revenue by using keyword rich articles in various places around the Internet to draw in more customers to their real-world brick-and-mortar location in addition to raising their ranking on the major search engines – MSN, Yahoo!, and Google.  A keyword rich article is written using keywords or keyword phrases that consumers use in the search boxes on the search engines in order to find what they need or want.  The major search engines send out “feelers” in order to find these keywords or keyword phrases and then rank the website according to a special formula.  This is known as search engine optimization or SEO and having a high ranking on the search engine is advantageous for a website because the majority of consumers look to the first few website listings on the search engines before making their decision as to which website to click on.  The Internet is also the first place the majority of consumers look before looking anywhere for what they want or need.

Once a keyword rich article has been written, this same article could be used on other websites. The search engine ranking will bring more potential customers to their real-world brick-and-mortar location through the smoothie website.  Other places a keyword rich article could be used are Internet news websites, article exchanges with other relevant (or not so relevant) websites or blog entries.

Internet news websites are always looking for well-written and informative articles to fill slow news days were just as fillers win news is slow or low for the day.  As long as the keyword rich article is informative than an Internet news website will accept it.  This will not only bring more customers to their websites and then ultimately to the real-world brick-and-mortar location, but additionally it will help raise the search engine ranking.

A juice bar consultant could engage in an article exchange with a relevant website such as one that promotes human growth hormones because someone who takes such a drug would also be one who watches their figure by indulging in low fat delicious smoothies.

A keyword rich article could be used as a blog entry because blogs are no longer considered just online diaries.  Businesses are using blogs as introductions to potential customers to their products and services.

Articles are an important piece of any business because they help inform consumers in addition to helping them gain knowledge about a product or service. Knowledge is power to many consumers when they set out to purchase something they need or want because having all the information helps them make the best decision for themselves and their families.