In order for a Georgia river fishing company to increase their revenue, they could participate in an article exchange with other websites that may or may not be relevant to fly fishing.  One website to engage in an article exchange could be an Orlando vacation website or even a Tampa beauty salon.  An article written with keyword rich density, the words or phrases customers use in the search engine boxes, will expand each websites customer database.

Articles written in keyword rich text are called search engine optimization and used by the three major search engines – MSN, Yahoo!, and Google – who sent out “feelers” in order to find these keywords and then rank the keywords along with the websites on their search engine pages according to a special formula.  These search engines rank all websites according to the keywords in the special formula. All fly fishing websites are ranked according to their keyword usage and the special formula.  Having a high ranking on the major search engines is desirable because the competition is also vying for a high ranking.  Additionally, most people who use the search engines only read the first several websites entries before making a decision on which website to visit.

Georgia fly fishing guides could use the same keyword rich article that is on their website and hyperlink it to several different websites and webpages in order to give their customers more information about the keywords and keyword phrases within the article.  Hyperlinking is making a keyword or keyword phrase highlighted and clickable in order to transport the reader to another website or webpage that usually opens in another window to bring them more information that does not fit into the article itself but could be important to the reader.

A keyword rich article could also be rewritten and pared down in order to fit the parameters of a blog entry.  Many people read blogs for information about other consumer’s experiences, for example about a fly fishing company, airline or lawnmower service.  Although entries are no longer regulated to people’s feelings, many businesses are using blogs for information regarding their products or services in order to reach more customers.

Internet news websites are yet another place to put keyword rich articles for consumer consumption.  Most Internet news websites change on a daily basis; however some change biweekly or weekly and are always looking for informative and timely articles from people who know what they are talking about.  Someone who owns a fly fishing company could write an article about the economy and how it has affected their fly fishing business and place it on an Internet news websites in order to gain more customers who read the article and click on the link provided at the end.