Green hotels could bring more customers to their real-world brick-and-mortar location if they use a website location as well.  Once the green company has established themselves with an online website presence, they will need to fill their website with keyword rich content.  Writing or having a keyword rich article written about the business and then having it placed on many websites is the first step in marketing the website to potential customers.  Keywords or keyword phrases are the words customers use in the search boxes on the search engines in order to find what they need or want.  A keyword rich article uses these keywords or keyword phrases in order to attract the three major search engines – Google, Yahoo!, and MSN.  These major search engines send out their “feelers” in order to find the keywords or keyword phrases within an article and then rank the website according to a special formula.  This process is known as search engine optimization or SEO.

Once a keyword rich article has been written, it can be placed anywhere on the Internet and still be eligible for search engine optimization.  The article could be about green travel and green hotels, hybrid cars or anything to do with eco-friendly living.  Then this article could be placed on an Internet news website in order to reach more potential customers.  Internet news websites are constantly looking for well-written informative articles that do not necessarily have to announce something new; however green travel and green hotels are relatively new to most people.

Another place this same keyword rich article could be placed is on a themed blog.  A blog about saving the Earth or being earth friendly would be ideal for an article written about green travel where the new hybrid cars.  Blogs are no longer thought of as online diaries but places where businesses can introduce a whole new audience to their services and products.

A keyword rich article could also be used in an article exchange with another website that may or may not have anything to do with being green.  For example, an article exchange with a Tampa wedding photographer uses digital film instead of the traditional film and allows wedding participants to view the prints online rather than print them saving paper, time and money.

Keyword rich articles are always working to advance search engine optimization no matter where they are placed on the Internet.  Search engine optimization is a free and automatic service provided by the major search engines to all website no matter what they sell or have to offer.  This means that a company’s competition is also being ranked on the search engines; therefore having keyword rich articles on a company’s website in addition to blogs, other websites for article exchanges and Internet news websites will help a company’s overall search engine ranking.