A suntan lotions company could increase their revenue by using keyword rich articles on their website and in other Internet sources.  A keyword rich article is an article written using keywords or keyword phrases that people would use when looking for something on the three major search engines – Yahoo!, Google and MSN.  These major search engines send out feelers in order to find the keywords or keyword phrases and then rank the website according to a special formula.  Having a high ranking on the major search engines is beneficial for a website because the majority of people who search these search engines stop looking for what they need after the first few listings on the search engine webpages.

Once a keyword rich article has been written, it can be used in other Internet applications to continually gain a higher ranking with the search engine which is known as search engine optimization or SEO.  A dark tanning lotions company could participate in an article exchange with other websites in order to increase their customer database as well as increase their website ranking on the search engines.  A tanning lotion company could participate in an article exchange with a beach towels company, which would be a relevant website article exchange. However, there are many article exchanges that are not relevant to a suntan lotion company.  For example, an article exchange with a car magazine company is not relevant to a suntan lotion company but some connections could be made.

A keyword rich article could also be used as a blog entry in various themed blogs in order to receive more potential customers to a suntan lotion company’s website, in addition to helping re-rank a suntan lotion company’s website on the major search engines.  Blog entries were once considered places to vent one’s feelings or a simple online diary that contain anything from recipes to list of things the dog did that day.  Today more and more businesses are using blogs to introduce their products and services to more potential customers through keyword rich articles.

Another place keyword rich articles could be used is on Internet news websites.  Internet news websites are continually looking for informative and well written articles to fill space and help introduce new products and services to their readers.  As with blogs, more businesses are discovering Internet news websites as a source for introducing their products and services to a new group of potential customers.

Keyword rich articles can be used in a number of Internet sources in order to continually raise a website’s search engine ranking or reach potential customers that may not have otherwise found out about a product or service.