A video game manufacturer could write keyword rich articles and place them on their website in order to attract the three major search engines’ – MSN, Yahoo!, and Google – which send out “feelers” in order to find the keywords or keyword phrases and then rank the websites according to a special formula.  This action is known as search engine optimization or SEO.

Keywords and keyword phrases are the words potential customers use in the search boxes on the search engines in order to find what they need or want.  For example, if a video game tester wants to find a job as a video game tester that is the keyword phrase they would place in the search box on the search engine in order to come up with places that are hiring for video game testers.

Keyword rich articles are always used for search engine optimization no matter where they are placed on the Internet.  For instance, a video game manufacturing company could place a keyword rich article on an Internet news website in order to reach more customers and increase their search engine ranking.  This same keyword rich article could be pared down and reworded slightly to fit the parameters of a blog which would still qualify for search engine optimization in addition to reaching more potential customers.

An article exchange between a video game manufacturing company and another website or company would also benefit both companies in that they would both receive increased customers and a raise in search engine rankings.  For example, an article exchange between a video game manufacturing company and a company that sells HGH would benefit both companies equally.  An article exchange could be done with several different businesses and websites in order to continually increase a search engine ranking for both companies in addition to expanding both companies’ customer databases to include each other’s customers.  Besides the HGH article exchange, a video game manufacturing company could also exchange articles with a rental cars company in order to reach their customers as well.

Articles must use keywords or keyword phrases that the potential customers are going to use in the search boxes in the search engines in order to attract the search engine “feelers” to continually re-rank a websites search engine ranking.  Keyword rich articles are also important because the majority of people who turn to the Internet do so for information on a business because they want more information than local phone book could provide.  A website could use articles to entice potential customers into signing up for all types of things such as e-mail alerts, newsletters and video game tester jobs.