A destination weddings company could use a single keyword rich article in several different locations throughout the Internet to increase their customer database and raise their revenue.

A keyword rich article is an article written using keywords or keyword phrases in order to attract the three major search engines – Yahoo!, Google and MSN.  These major search engines send out “feelers” in order to find the keywords or keyword phrases and then rank the website according to a special formula.  Keywords or keyword phrases are the words potential customers use in the search boxes on the search engines in order to find what they need or want.  This is known as search engine optimization or SEO.  Search engine optimization is a free and automatic service to every website located on the Internet no matter what product, services or business they are into.  This means a wedding destinations castle’s competition is also vying for a top spot on the search engines websites.

Having a high ranking on the search engines websites is beneficial to a business because the majority of potential customers search the Internet, especially the search engine webpages before looking to any other media including their local phonebook.

One keyword rich article is all it takes to increase a search engine ranking because this same keyword rich article could be placed on several different Internet locations in order for the “feelers” from the search engines to find them and continually rank the website.  For example, a castle weddings website that contains a keyword rich article about the uniqueness of having a wedding at a turn-of-the-century fairytale castle could be placed on an Internet news website because it is informative and it is something new, not because it may be something in the news.  Internet news websites are always looking for well-written and informative articles to fill space and help inform their readers of new products and services.

Another place the keyword rich article could be placed is on a themed blog.  Blogs are no longer considered simply online diaries but businesses had been using them as places to introduce new potential customers to their products and services.

An article exchange is another marketing idea that helps both businesses and their websites or real-world brick-and-mortar locations by increasing their customer databases in addition to help raise their search engine rankings.  A keyword rich article could be exchanged between a wedding company and a relevant website such as a florist, DJ, candle provider, wedding decorations company, wedding cake maker, wedding dress designer, limousines or table, chair and linen rental companies.

One keyword rich article could do many things for a wedding destination business in order to raise their ranking on the search engines and bring in more customers to both their website and their real-world brick-and-mortar location.