An iPhone app developer could increase their revenue by writing keyword rich articles to be placed on their website in order to bring more targeted customers through their website and into their real world brick and mortar location.

All businesses, no matter what they have to offer the public, should have a website or an Internet presence in order to attract the potential customers who only search the Internet for what they want or need.  Many people no longer look in their local phone book, newspapers or magazines or even pay attention to radio or television advertisements.  The Internet offers much more information than the hours of operation and a map to the location of a business.  Consumers like to read about the products they are going to purchase or the services they are going to receive. 

Keyword rich articles are articles written using keywords and keyword phrases which are the words potential customers use in the search boxes on the search engines in order to find what they need and want.  The three major search engines – MSN, Yahoo!, and Google – send out their “feelers” in order to locate the keywords and keyword phrases among the articles and then rank the websites according to a special formula.  This process is known as search engine optimization or SEO and is a free and automatic service to all websites on the Internet.

Once a keyword rich article has been written and used on a website in order to attract the major search engines, it can also be used again on an Internet news website or as a blog entry.  Internet news websites are always looking for well-written and informative articles to place on their Internet news websites on slow news days or simply because they would like to introduce their readers to something new and innovative.  An article written by iPhone application developers would fit this criteria.

Another place a keyword rich article could be used, if it was pared down and made a little more informal, would be as a blog entry.  Blogs are no longer considered simply online diary entries but places for the exchange of information and an introduction to new services and products to people who may not read traditional outlets such as the newspaper or even Internet news sites.

An iPhone developer could place a blog on their websites in order to blog about what is new in iPhones or FCC regulations or any number of items that affect every day people.  There are also themed blogs located throughout the Internet which usually address issues such as making money, saving money or how to choose the correct cell phone for your business needs.  An iPhone developer could write a blog entry for any number of themed blogs across the Internet. 

Additionally, blog entries and Internet news website articles each count toward the search engine optimization ranking of a website; therefore using more keywords within these articles would be beneficial to a business because search engine optimization is always working and will continue to rank and re-rank a business’ website according to their special formula.