A Tucson Pawn Shop could increase their revenue by writing keyword rich articles for their websites in order to attract the three major search engines – Yahoo!, Google and MSN.  These three major search engines send out their “feelers” so that they might locate the keywords and keyword phrases within the articles and among the websites and then rank the websites according to a special formula.  This process is known as search engine optimization or SEO.  The special formula is only known to the three major search engines; however it does have to do with the number of keywords and keyword phrases on a website.  Keywords and keyword phrases are the words potential customers place in the search boxes on the search engines in order to find what they need or want.

Keyword rich articles are helpful in two ways: one is that they inform and educate people who visit the website so that they might make an informed decision about whether to do business with that particular company or not; and two, to help raise the ranking of the websites on the major search engines.

Having a high ranking on the major search engines is beneficial to an Internet business because the majority of people who use search engines to find what they need or want choose a website from the first few listings are backed by the major search engines because most people are lazy. In addition, people think that the first few website listings on the major search engines are the best because they are first; however this is not always the case.

A Baltimore pawn shop could also increase their revenue by writing smaller, more informal articles and placing them on blogs to reach more potential customers.  Blogging is no longer considered simply online journals or diaries but as places where businesses can introduce their products and services to a whole new audience.

Besides blogging, a keyword rich article could also be placed in an Internet news website which would also be eligible for search engine optimization.  Internet news websites are always looking for well-written and educational articles to help fill slow news days or simply to help their readers make informed decisions about products and services they might not have otherwise heard about.

Search engine optimization works with keyword rich articles wherever they may be found by the search engine “feelers” and then are ranked by the special formula.  Articles let visitors to a website know that the website cares enough to write information about their business and wants their customers to be well-informed so they could make educated decisions about that particular business.