A gold buyer could increase their revenue by writing keyword rich articles for their website in addition to placing the keyword rich article on an Internet news website and then taking the same keyword rich article and paring it down to fit a blog entry.

Keyword rich articles are important to a gold jewelry buyers business, or any business, because it tells potential customers about the business.  Most people use the Internet to find information about a company because the phone book only offers one way to find information that is to work for it by dialing a telephone number to ask for more information.  Newspapers and magazines only offer slightly more information than a telephone book and television and radio advertising spots offer a lot of information about the company; however they are typically reserved for major name brand merchandise most people have already heard of and are cost prohibitive for smaller businesses.

Keyword rich articles are written using keywords and keyword phrases which are the words potential customers place in the search boxes on the search engines to find what they need or want.  Keywords also attract the three major search engines – Google, Yahoo!, and MSN.  These three major search engines send out their “feelers” so that they might locate the keywords and keyword phrases within the articles and among the websites and then rank in the websites according to a special formula.  This process is known as search engine optimization or SEO.  Search engine optimization is a free and automatic service to every business with the website on the Internet. 

Having a high ranking on the search engines websites is beneficial to a business because the majority of people who use search engines choose from the top five to 10 website listings brought back by the search engines in their category rather than search through page after page for what they need or want.

The same keyword rich article could be used on an Internet news website in order to help educate readers about how to sell gold jewelry for cash especially in these economic hard times when people need cash more than they need their gold jewelry.  Internet news websites are always looking for well-written and informative articles about products and services their readers may or may not have heard of before but need more information to make an informed decision on whether to purchase a product or service or participate in selling gold jewelry.

Articles are important for business’ websites in order to reach more potential customers than all other media combined.  Keyword rich articles placed on Internet news websites and blogs in addition to the original company’s website contain more information than the phone book, newspapers and magazines and television and radio advertisements.