A company that sells solar panel signs could increase their revenue by placing keyword rich articles on their website in order to attract the three major search engines – MSN, Yahoo!, and Google.  These three major search engines send out their “feelers” so that they could locate keywords and keyword phrases within these articles on the website and to rank the website according to a special formula.  This process is known as search engine optimization or an SEO.  Keywords and keyword phrases are the words potential customers place in the search box on the search engines in order to find what they need or want.

A keyword rich article not only attracts the three major search engines, an article placed on a solar panel signs companies website also attracts the attention of potential customers.  Potential customers like to read about businesses, what they have to offer and possible advantages and disadvantages of solar power.  The Internet has leased space and capacity to hold these articles for consumers whereas other media only offers a little information and most of the information is not helpful to consumers.  The phone book offers a telephone number where someone has to call for more information, newspapers and magazines only offer slightly more information, and radio and television advertisements, which offer the most information out of all these listed media, are typically reserved for big-budget productions for major brand merchandise therefore making them cost prohibitive for smaller businesses to engage in.

Once a keyword rich article has been written and placed on a solar power company’s website, it could also be placed on the Internet news website in order to attract more potential customers.  Internet news websites are forever looking for creative, well-crafted and informative articles to fill slow news days in addition to help inform and educate their readers about products and services they might not have otherwise heard about.  It matters not that the product or service is a new product, only that the article is well written and has a helpful angle so that the Internet news readers can make an informed decision on whether to purchase the product or service.

Keyword rich articles could also be placed on blogs, they would have to be pared down and rewritten in a more conversational tone; however blogs are the perfect place for articles about a business and their products and services.  Blogs are no longer considered simply online diaries or journals but as places where businesses could introduce their products and services to a whole new group of potential customers.  Keyword rich articles are the key to successful Internet marketing of any business, including those real-world brick-and-mortar style companies.